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One of the World’s Top Festivals of Fashion The 9th TOKYO GIRLS COLLECTION, 2009 AUTUMN/WINTER
September 5, 2009 - First Gymnasium of National Yoyogi Stadium
The 9th TOKYO GIRLS COLLECTION showcasing the latest styles for 2009 Autumn/Winter 2009 will be held on Saturday September, 5 2009 at Tokyo’s Yoyogi National Stadium 1st Gymnasium.
TGC is built around the concept of introducing real Japanese clothes to the world. Since its inception in the summer of 2005, TGC has been held twice a year, and has become a major fashion event that has captured the imagination of stylish, fashion-conscious young women in Japan. The previous event, 2009 Spring/Summer attracted 22,800 visitors. TGC offers a unique blend of the latest fashion trends and live musical performances, performed on stage and displayed on huge screens, which generates significant media coverage and a tremendous amount of popular interest.
TGC presents the latest everyday fashions rather than the ‘clothes as works of art’ format of conventional catwalk shows. Moreover, the main target audience for TGC shows are not fashion industry professionals such as buyers and journalists, but regular female consumers.
Another unique feature of TGC is the e-commerce link. During the event, visitors to TGC can buy the clothes modeled on the runway on the spot by accessing the relevant websites through their cell phones. TGC also has a growing profile online, with an increasing number of ties to Internet shopping sites and e-mail magazines.
The theme selected for TGC Autumn/Winter 2009 is designed to encourage women to be pro-active in seizing opportunities in the face of the unease brought on by the current global recession. The fashion for this season features masculine images such as armor to promote “strong women”. “The Hunting!”, the theme for this season’s TGC, is a lifestyle concept, encapsulating three key elements; “Tracking down those must-have items at TGC!”, “young women empowering themselves” and “lighting-up the world with girl power as a tonic in tough times.” TGC is designed to support the young women we believe may offer an antidote to the current recession.
Under this theme, there will be four stages graced by 25 popular brands at the main fashion show. These stages represent Trend, Elegance & Career, Designers, and Selected fashions. In addition to the everyday clothes brands that attract the attention of trend leaders, the show will also offer career-minded elegant brands such as INDIVI, JUSGLITTY, and ROPE, as well as natural & casual brands such as LOWRYS FARM. Also taking part will be; JILL by JILL STUART produced by a NY brand, Kitson from L.A., and TOP SHOP from the UK, creating a mixture of foreign brands as well as Japanese brands. This will emphasize Tokyo’s unique ‘remix’ style. Additionally there will be a highlights stage to promote mixed styles that transcend the brand framework. TGC will present the autumn/winter trends, which will thoroughly cover the fashions currently spotlighted in Japan.
Other highlights include various events such as the “7th Miss Tokyo Girls Collection presented by MAYBELLINE NEW YORK,” a beauty contest that will be held for the first time in a year, as well as a charity auction and tie-up stage. A series of sponsorship partners are currently being decided as well. After the Collection is over, TGC is planning to hold a “TGC Night with the Sky Aquarium” party, which all visitors are welcome to attend.
Furthermore, TOKYO GIRLS PARADE (http://tgc.st/gp/), with user-interaction content, will be launched from July 10, 2009 for a limited period of time. This is in cooperation with Bascule Inc., a world-Cannes award-winning interactive production company in Tokyo. The content captures TGC’s mission of showcasing “Japan’s real clothes to the world” through its accessibility on the Internet, making it possible for everybody in the world to take part in this event and enjoy Tokyo’s style. Through this project, TGC aims to further generate awareness of its unique offerings to the world following actual TGC events in Paris in 2006 and Beijing in 2007 and 2008.
We will conduct many other activities to further introduce Japanese fashion styles and culture to the world through the forthcoming TGC. We would like to heighten your expectations toward this event.
|Date and time:||Saturday, September 5, 2009
Venue opens at 1.00 pm, Event to start at 2.30
|Venue:||First Gymnasium, National Yoyogi Stadium
2-1-1, Jinnan, Shibuya-ward, Tokyo
|About 20,000 people in total|
|F1 demographic (Women at age 20 to 34)|
|Another Edition, BEAMS, Cecil Linc, CECIL McBEE, ef-de, FREE'S MART, GLAD NEWS, INDIVI, JILL by JILLSTUART, JUSGLITTY, Khaju SHIPS JET BLUE, kitson, LIMITLESS LUXURY, LIP SERVICE, LIZ LISA, LOWRYS FARM, MILKFED., MILLION CARATS, MURUA, one spo, ROPE, snidel, TOP SHOP, 31 Sons de mode
* Alphabetical order − 24 brands
Highlight stage: Isetan Girl, SWAK * In order of the 50 Japanese syllables
|Approximately 70 scheduled to appear (see website for details)|
|Guest models:||Becky, Tsubasa Masuwaka, Hinano Yoshikawa etc.|
|M.C.:||Kokoriko, Ayana Tsubaki, Rina Fukasawa|
|Thelma Aoyama, etc|
|Programs:||Fashion shows, Live music performances, Miss contest, Performances by the cosponsors, charity auction, etc.|
|Organizer:||The Executive Committee, TOKYO GIRLS COLLECTION|
|Supporters:||Ministry of Foreign Affairs of Japan, VISIT JAPAN CAMPAIGN HEADQUARTERS,Tokyo Metropolitan Government, Shibuya Ward, Bascule.Inc,etc.|
|Partners:||Essential(Kao Corporation), DHC Corporation, dejavu(Imju Corporation), AOYAMA TRADING Co., Ltd., MAYBELLINE NEW YORK(NIHON L'ORÉAL K.K.), gossip girl(WARNER ENTERTAINMENT JAPAN INC.), NICKYHILTON(Sumitex International Company Limited), FILA (ITOCHU Corporation), UNIQLO(UNIQLO CO., LTD.), BACK NUMBER(Right-on Co., Ltd.), XYLISH(MEIJI SEIKA KAISHA, LTD.), AJINOMOTO Co., Inc, Hello Kitty 35th Anniversary(Sanrio Company, Ltd.) GOURMET NAVIGATOR(GOURMET NAVIGATOR Inc.), PUMA(NAIGAI CO., LTD.), Baby-G(CASIO COMPUTER CO., LTD.), etc.|